Facebook Profile, Facebook Groups or Facebook Pages For Your Business?

Posted by Jerry Ong |

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Oct 14

When you want to create a campaign or promote your brand, business or company online using Facebook social platform, sometimes you can be a bit confuse of which service to use, shall you create a Facebook Group or Facebook Page?

A lot newbies of Facebook go for a total wrong option and create a normal “Facebook Profile” for business or campaign usage and start invite their customers or friends to join them. This is a Wrong Wrong way to promote your business over facebook by using normal profile, why i say so?

Facebook Profile

Facebook Profile was design for personal usage only, which mean for “Human” only, not for business, website or an event, if you using a personal profile to promote business (including promote yourself) and keep recruiting unknown users, end up your profile will be banned by facebook administrator and you will lose all your information and contacts, that why this is not a smart way to promote your business!

Personal Profile only allowed you to add people that you know in real life! Not for you to add and getting know new friends and recruit new contact.

Advantage :

Your contacts able to follow all your latest activities, everything on your profile can be trace by mini feeds, more interactive

Disadvantage :

Profile limits now set at 5,000 contacts, the more contacts you have they higher chances you get banned, sending out mass message to facebook contacts can also result profile banned.

example of my Facebook Profile :

Jerry Ong

Facebook Groups

On Facebook Groups, this is more suitable for personal interest and non-profit organization. Example : you’re looking someone for common interest like paintball, music, food & beverages, religion & spirituality, travel mates, college project and etc.

Now question, can i promote my business using a facebook group? my answer to you is still NO, although they don’t restrict so much of promoting activity on groups (whether business or non business) but once someone report you and your group activities seem much more related to business and profit, then all members you build in group will be gone too!

Unless you promote in a tricky way, example : instead of promoting your website in facebook group about “How to Make Money Online” , you can promote other related websites and share useful information of making money online in group and make the room more like a forum discussion for interest & not so much for business.

Advantage :

Able to send out mass message to all user in your group, easier for latest news update and also viral your business.

Disadvantage :

Cannot add any desire facebook applications, which mean you can’t customize your group. However basic apps was included like “Create Events”, “Photos Album” , “Video Album”, “Discussion Board” and “The Wall”

example of my Facebook group :

ONE MILLION FACEBOOK CLUBBERS.

Facebook Pages

If you’re promoting your business, this is the one. Facebook Pages are special design profiles used solely for commercial, political, or charitable purposes but you may not set up a Facebook Page on behalf of another individual or entity unless you are authorized to do so. This includes fan Facebook Pages, as well as Facebook Pages to support or criticize another individual or entity.

Advantage :

Plenty of Facebook Apps for you to install in your facebook pages, like FBML (facebook html), RSS importer, notes importer, marketplace, review apps and etc.

Also come with “Insight features” for you to analyst the statistic of users visit your page, example: “Page Views”, Unique Views” Gender analyst and etc.

Disadvantage :

When you send out Facebook page updates, it doesn’t go to your fans facebook inbox but only create an “update notifications” on users home, which sometimes doesn’t really catch attention of user and miss out your updates

example of my Facebook Pages :

Jerry Ong - www.JerryOng.com

Friendscino.com - Friends Culture Is Not Optional

www.ModelFreelancer.com

DamansaraPerdana.com.my

Question and Answer

I’m a blogger or webmaster, can i create a normal Facebook Profile to promote my blog or website?

NO, i’m did this mistake before and my personal profile was banned. According to Facebook terms of service, Facebook profiles must represent a single individual. Users are not permitted to maintain an account under the name of their organization, or use personal accounts primarily to promote themselves professionally, include public figure, celebrities, bloggers and etc.

Can i own more than one Facebook Profile / Facebook Group / Facebook Page?

You can only own ONE (1) Facebook Profile and unlimited (so far) Facebook Group and Page

I had created a Facebook Personal Profile for my business, what should i do?

Lucky you read this blog post, there is 2 option you can consider!

1st option, Change your Facebook Profile to personal profile and removed any business content like products showcase in your photo albums and create a facebook page for your business.

2nd option, be good boy, contact facebook sales-support@facebook.com and ask them to help transfer all your facebook profiles contact to facebook page and close your facebook profile.

My Facebook Account Disabled and Banned, What Should I Do?

You can contact facebook support by disabled@facebook.com or appeals@facebook.com and appeals to reactivate your profile or transfer your banned profile contacts to your created facebook pages.

Jerry Says……

Using Facebook as Viral Marketing tools to promote your products, business, brand and even yourself was one of the latest trend, foresee facebook will be very strict on users profile in coming days as recent survey show that a lot of people actually misused facebook convenience and created fake profile.

Don’t forget, your content or product quality was still very important before it go viral, Viral Marketing can bring up your products and it also can spread a bad words.

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