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TRUE.com and Friendster Team Up

No. 1 Online Dating Site and a Top Social Network Join Forces to Bring People Together

DALLAS, Oct. 10 /PRNewswire/ — TRUE.com(R), the leading scientifically based online relationship service, and Friendster, a leading social network, have created a strategic relationship to help people make relationship connections online. This multi-faceted alliance offers TRUE’s service to Friendster users in a new and innovative way.

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“As social networking online continues to grow, these sites want to expand their offering with an online dating service,” explains Herb Vest, founder and CEO of TRUE. “The relationship between TRUE and Friendster is a logical one because we’re both pioneers and share similar target audiences. We can help each other’s members realize more from their online experience.”


The multi-year agreement with Friendster allows TRUE to offer one of the services Friendster members are looking for in a social network – online dating. The Friendster Web site (http://www.friendster.com/ ) will now host a co-branded “Love” page, with content provided by TRUE that includes member profiles, and dating tips and advice. Friendster also will integrate TRUE profiles in its People Section and its People Search result pages.

“Partnering with a site like TRUE enables our members to meet people for dating purposes in a safer environment thanks to TRUE’s unique screening process, which is important to Friendster and our users,” said Aaron Barnes, VP of sales and business development at Friendster. “We can now offer our members a safe, comprehensive dating service that includes unrivaled compatibility testing.”

About TRUE

TRUE is safer, savvy and the leading scientifically based, online relationship service, whose mission is to help singles find long-lasting and fulfilling relationships. Founded on an advanced, scientifically-based compatibility test uniquely endorsed by Psychology Today and independently certified to meet the Standards for Educational and Psychological Testing, TRUE is the only online relationship service that actively seeks to further protect the safety of its communicating members by conducting extensive criminal background screenings and single-verification screenings. With the help of proprietary research and in conjunction with national and international advisors in the field of relationship and psychology, TRUE’s team of experts guides members step-by-step through all stages of the relationship-building process. To find out more about how TRUE helps people around the world Live.Love.Learn.(R) please visit http://www.true.com/ .

About Friendster

With more than 31 million members, Friendster is a leading social network. Friendster is focused on helping people stay in touch with friends and discover new people and things that are important to them. Friendster’s trusted network, which emphasizes genuine, real-world friendships, is popular among people of all ages, but is particularly used by young urban adults. Headquartered in San Francisco, California, Friendster is backed by Kleiner Perkins Caufield & Byers, Benchmark Capital, DAG Ventures and individual investors. For more information on Friendster, please visit: http://www.friendster.com/ .

TRUE Press Contact:
Meredith McKee
Vollmer Public Relations
972/488-4790
mmckee@vollmerpr.com

Friendster Press Contact:
Lerin O'Neill
Big Sky Communications, Inc.
408/436-3907
lerin@bigskypr.com

Company News On-Call: http://www.prnewswire.com/comp/919610.html

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Categories: Friendster - Social Networking